Introducing the all-new 2010 GTI. In an iPhone game. How fun could that be? And what about viral? Social? Well… I’d say that it is absolutely fun. One track, one car in six different colors, awesome steering and game play…

Golf GTI isn’t a car that everybody needs, but it’s a product whose target group is [...]

It was more than one year ago, when I filled Facebook’s login form just because I had a virtual dog to feed. Since then something has changed.
I joined Twitter and started following interesting people. As a consequence, my expectations of Facebook have been gradually rising for the last couple of months. Since Twitter isn’t a social [...]

It wasn’t so long ago, when Murdoch decided to charge online readers. I though, I am fine with that. In fact, I usually don’t rely on his media pool, just because I subscribe to alternative sources. My twitter buddies are quite informative as well.
Today one of them shared a link to this article: AP, News [...]

We are in the middle of a challenge – to launch an existing or an entirely new product on a new market. Classy assignment.
I met a friend at the store today. We talked a bit about that. What is easier – to pick a product under a brand loaded with value, or to rely on one [...]