Introducing the all-new 2010 GTI. In an iPhone game. How fun could that be? And what about viral? Social? Well… I’d say that it is absolutely fun. One track, one car in six different colors, awesome steering and game play…
Golf GTI isn’t a car that everybody needs, but it’s a product whose target group is quite aware of. There could still be more potential buyers (20-30 years old), though, holding an iPhone or an iPod Touch in their hands and just having a break after a five lap race. Just like me. Most of them may probably not feel like spending €27 000 on a turbocharged car. However, it’s just another way to sell the right product to the right consumers.
The initial game, Firemint Real Racing, has been downloaded more than just a couple of million times since its launch on the App Store. Share a video of you racing on Youtube, post your lap results on Twitter or Facebook…
We’ll see how it will work for Volkswagen.
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