The swedes I talked to about SAAB weren’t very enthusiastic. According to them, the swedish auto-making division will be having difficulties again.
Structural changes may be on the way. At the same time, these changes are well-timed and more than welcome. The point is, that the ones, who are passionate about the brand, showed it. In different countries around the world SAAB owners were there and hoped for another outcome of the talks.
Me? I am looking forward to seeing the new 9-5 on the road and to visiting the factory in Trollhätten later this year!
Indeed, it’s an iconic brand. But it has been an iconic brand for a while and deserves more attention. There are ways, for sure. I will be even more proud to wear my white “Guess who’s the new brand manager of SAAB?” t-shirt now. I will do my best to make the wish come true.
Long live SAAB. In fact, I want something else. A well polished, black SAAB 900.
/credits for the picture go to eggsngrits
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