I don’t watch TV, I don’t see any commercials. I don’t know anything about your product.
In fact, when I go to the grocery shop, I grab the first package of spaghetti that I see and that doesn’t cost too much, but isn’t too cheap either. Actually, that’s true for everything I buy in a grocery [...]

Modesty is said to not sell anymore, simply because it does not make you different. But how different are you when you make a promise that you cannot deliver on? Not very. Actually, you will be like most others on the market.
So, you are bound to either stick to your promise (be honest) or overdeliver [...]