I don’t watch TV, I don’t see any commercials. I don’t know anything about your product.
In fact, when I go to the grocery shop, I grab the first package of spaghetti that I see and that doesn’t cost too much, but isn’t too cheap either. Actually, that’s true for everything I buy in a grocery shop. And I go there very often – I am young and a large proportion of my budget goes for food.
How are you going to make me buy your product? By letting me try out each and every one on the shelves?
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