A week ago I was at Volvo Cars headquarters in Göteborg, Sweden. I was among the interviewees for their Graduate Programme. I had the chance to listen to and talk with many friendly and bright people during the information event on Tuesday, 30th of March.
When I asked Gerry Keaney, Senior VP Marketing and Sales, about their future plans for the expansion in China, he said that they will keep on being humble. According to him, trying to educate consumers is not an easy task. What is more, it may not be a winning strategy. Thus, if a client from China wants a long-base S80, equiped with shiny instruments and carbon body elements, he is very likely to get one. In fact, Gerry showed us a long-base, dark and shiny S80, designed for the Chinese market. A man of vision, like the whole Volvo team, he does not underestimate consumers. Although Volvo Cars have had troubles, now their way to the biggest auto market in the world is far more clear. Their saver, Geely, will be an incredibly valuable partner in this journey.
My point is that companies listen to what consumers want. Further, they even ask them – go to the S60’s page, click on the Naughty tests and switch to level 4 of Naughtiness. By the way, S60 is really remarkable! I was there, I saw it, I touched it…
The moment when companies will actually let consumers design the product and market it themselves is not far away. In the meantime, Nokia succeeded again in making their customers happy by releasing the newest version of Ovi Maps for the business headsets E71 and E66. They heard consumers’ feedback.
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