I don’t watch TV, I don’t see any commercials. I don’t know anything about your product.
In fact, when I go to the grocery shop, I grab the first package of spaghetti that I see and that doesn’t cost too much, but isn’t too cheap either. Actually, that’s true for everything I buy in a grocery [...]

Modesty is said to not sell anymore, simply because it does not make you different. But how different are you when you make a promise that you cannot deliver on? Not very. Actually, you will be like most others on the market.
So, you are bound to either stick to your promise (be honest) or overdeliver [...]

I am bored. Every time there is a rumour that something cool is on the way, I know for sure that it will turn out to be quite accurate. Companies have been busy mastering the power of rumours for years.
Yeah, they are able to create some excitement and gain consumer insights and ideas. But, hey, [...]

Happy New Year!
I am sure that this one will bring us even more challenges – to our personal and professional lives, to the world. I hope that you are ready to take on them.
Good luck with your fight and see you around.

I have been in Bulgaria for almost 5 days now. I was tired of all the writings and readings and was eager to be with my family and to meet my friends here.
On the day I was leaving Lund I decided that I will not update my status on Facebook and Twitter. I tried… I [...]