This video has been played 136K times since Sean uploaded it two days ago. The video is awesome, purely awesome. I just watched it for the sixth time.

Anyway, go check it out. How many of those, let’s say, more than 100K unique witnesses of this guy’s fantastic experience have thought about buying the Canon 5D mkII? I wonder how many of them will actually leave, if not already left, a store with this camera in hand.

By the way, Jónsi’s album Go is worth your time too.

I joined Twitter and started following interesting people. As a consequence, my expectations of Facebook have been gradually rising for the last couple of months. Since Twitter isn’t a social network anymore, but an information network, every time I check my friends’ statuses, I am looking for something useful. I usually end up reading hundreds of blog posts and online articles, adding more feeds into google reader, following more people…

Social media and Internet are a powerful weapon and almost everybody has already figured that out. The thing is that it isn’t really that easy to catch consumers’ attention. Time is precious and expectations are high, just like mine.

Well, just let it be viral, let it be fun, ’cause fun is the easiest way to change people’s behaviour for the better. And let’s make Change happen.