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2010 ap apple application brand Canon challenge cogs consumers dry cleaning Eyjafjallajökull facebook fail firemint real racing gibberish golf gti groceries idea innovation inspiring ipad iphone job Jónsi lund mis-selling murdoch naughty tests new year nokia obama overdeliver positioning power privacy product launch project rumours s60 saab salesmen selling sharing social media spaghetti spotify startup Stiegemeier subscription tablet ted the fun theory the state of the union twitter underpromise viral volvo vw web weekend wind turbine wish