It was more than one year ago, when I filled Facebook’s login form just because I had a virtual dog to feed. Since then something has changed.
I joined Twitter and started following interesting people. As a consequence, my expectations of Facebook have been gradually rising for the last couple of months. Since Twitter isn’t a social network anymore, but an information network, every time I check my friends’ statuses, I am looking for something useful. I usually end up reading hundreds of blog posts and online articles, adding more feeds into google reader, following more people…
Social media and Internet are a powerful weapon and almost everybody has already figured that out. The thing is that it isn’t really that easy to catch consumers’ attention. Time is precious and expectations are high, just like mine.
Well, just let it be viral, let it be fun, ’cause fun is the easiest way to change people’s behaviour for the better. And let’s make Change happen.
