My resume

Focused on Network Security (NGFW) and SASE products (Prisma Access).
Assisting Palo Alto Networks' Enterprise customers with:

• Deployment and management of NGFWs
• Design validations and advisory
• Automation of management tasks
• Troubleshooting
• Migrations

• Own and drive the collaboration between technical, business development, marketing and sales teams towards achieving the strategic goals of TBS;
• Provide leadership with actionable insights to drive the development of TBS’ products and services;
• Combine technical knowledge and understanding about market and client trends and needs to develop and drive the implementation of TBS’ go-to-market strategy.

• Marketing and Sales strategy
• Product and Service development
• Content strategy and creation

• Developed and managed relationships with clients in the Automotive, Information Technology and Communications, FMCG industries
• Translated clients’ objectives and requirements into project scope, deliverables, milestones and metrics of success
• Managed a team of 4 software engineers, 3 account managers, 2 interactive designers
• Provided technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)

• Developed and managed relationship with clients
• Measured and tracked team performance and clients satisfaction
• Optimised processes

• Analysed clients’ business objectives and defined projects’ business and technical requirements
• Facilitated the process of data acquisition (performance and marketing metrics) and analysis
• Assisted the creative teams in generation and validation of hypotheses and ideas
• Lead project planning, development, delivery and tracking
• Acted as the main link between client and agency on digital projects

• Developed and implemented Fibank’s current digital strategy: web and mobile channels
• Helped optimise online experiences (3D Card security integration with e-banking, online service request forms)
• Helped in the development of Fibank’s first generation banking app for iOS (wireframe, design, basic integration services)

I joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love — bicycles. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total for three years.

As a part of a new Master programme (Public relations in social media and social networks) my responsibility it to teach the course in Return on investment in social media.

My course focuses on:

• Social media strategy and tactics
• Facebook, Twitter, Instagram — performance tracking and data analysis
• Google Analytics — terminology, data acquisition and analysis
• ROI models and Attribution models
• Data presentation

Master thesis: Problematising consumer agency of brands: Brand meaning in commoditisation and decommoditisation of brands

Bachelor thesis: Social media as a marketing communications channel — trends and implications