Professional experience

June 2020 — Present
Company profile: IT System Integrator, B2B
Position: Solution Strategy Manager, Information Security
  • Own and drive the collaboration between technical, business development, marketing and sales teams towards achieving the strategic goals of TBS;
  • Provide leadership with actionable insights to drive the development of TBS’ products and services;
  • Combine technical knowledge and understanding about market and client trends and needs to develop and drive the implementation of TBS’ go-to-market strategy.
October 2018 — February 2020
Company profile: Cybersecurity services provider, B2B
Position: Marketing Manager
  • Defined AMATAS’ marketing strategy: from market segmentation, target and portfolio definition and brand positioning, to planning and budgeting, delivery and channel execution in accordance with business objectives
  • Collaborated with business partners on product development and positioning in the region
  • Introduced metrics for performance monitoring across Marketing, Sales and Service delivery teams
  • Created content to support customer education and position AMATAS as a thought leader
  • Conducted competitive benchmarking
  • Defined the process of Marketing & Sales data integration through Salesforce
  • Generated demand for AMATAS’ services in close collaboration with Sales team
  • Helped optimise and improve internal processes, including client onboarding and service delivery, to improve customer satisfaction
March 2018 — October 2018
Company profile: Digital creative agency, B2B2C (clients: Heineken, Telenor, BMW, MINI, Renault, Brown-Forman, Lidl, FOX Networks Group)
Position: Digital Director
  • Developed and managed relationships with clients in the Automotive, Information Technology and Communications, FMCG industries
  • Translated clients’ objectives and requirements into project scope, deliverables, milestones and metrics of success
  • Managed a team of 4 software engineers, 3 account managers, 2 interactive designers
  • Managed the delivery of digital projects — from concept through development and risk mitigation to evaluation of success:
    • complex lead-generation platforms
    • sophisticated installations relying on sensory data
    • progressive web apps
    • integration with third-party services and applications
    • integrated digital campaigns across web and mobile
  • Conducted research on new technologies and trained both internal team and clients on the implications of Progressive Web Apps, Virtual Reality, Augmented Reality, Voice Recognition, Data analytics and visualisation
  • Adopted and implemented Agile processes for service delivery
  • Provided technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)
February 2016 — October 2018
Company profile: Digital creative agency
Position: Deputy Client Service Director
  • Developed and managed relationship with clients
  • Measured and tracked team performance and clients satisfaction
  • Optimised processes, both client-facing and internal, across creative, software engineering and account management teams
  • Moved work collaboration to cloud services (Google Apps, Asana)
  • Introduced new practices to data analytics, reporting and visualisation
  • Streamlined project estimation processes
January 2014 — March 2018
Company profile: Digital creative agency
Position: Digital Project Manager
  • Analysed clients’ business objectives and defined projects’ business and technical requirements
  • Facilitated the process of data acquisition (performance and marketing metrics) and analysis
  • Assisted the creative teams in generation and validation of hypotheses and ideas
  • Lead project planning, development, delivery and tracking
  • Acted as the main link between client and agency on digital projects
June 2010 — December 2013
Company profile: Banking and financial services
Position: Marketing and New Media Specialist
  • Developed and implemented Fibank’s current digital strategy: web and mobile channels
  • Helped optimise online experiences (3D Card security integration with e-banking, online service request forms)
  • Unified customer support channels (turned social media into customer support channels, integrated them with Fibank’s Call centre)
  • Helped in the development of Fibank’s first generation banking app for iOS (wireframe, design, basic integration services)
  • Developed and implemented the digital strategy for the launch of the first contactless payment cards in Bulgaria with MasterCard

Additional activities

2014 — Present
Role: Partner

I joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love — bicycles. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total for three years.

2015 — Present
Role: Lecturer

As a part of a new Master programme (Public relations in social media and social networks) my responsibility it to teach the course in Return on investment in social media.

My course focuses on:

  • Social media strategy and tactics
  • Facebook, Twitter, Instagram — performance tracking and data analysis
  • Google Analytics — terminology, data acquisition and analysis
  • ROI models and Attribution models
  • Data presentation

Education

2009 - 2010, University of Lund, Lund, Sweden
MSc International Marketing and Brand Management

Master thesis: Problematising consumer agency of brands: Brand meaning in commoditisation and decommoditisation of brands

2005 - 2009, University of Economics, Varna, Bulgaria
BSc International Economic Relations

Bachelor thesis: Social media as a marketing communications channel — trends and implications

Qualifications and skills

  • Data analysis and management: Google Data Studio, matplotlib, pandas
  • Project management: Agile methodologies; Jira, Confluence, Asana
  • Operating systems: macOS, Linux, Windows
  • Office suites: Office 365, iWork, Libre Office
  • Programming: Python, HTML, CSS, JS

Interests and activities

  • Management
  • Programming
  • Reading
  • Photography
  • Cycling
  • Travelling