My resume

• Own and drive the collaboration between technical, business development, marketing and sales teams towards achieving the strategic goals of TBS;
• Provide leadership with actionable insights to drive the development of TBS’ products and services;
• Combine technical knowledge and understanding about market and client trends and needs to develop and drive the implementation of TBS’ go-to-market strategy.

• Defined AMATAS’ marketing strategy: from market segmentation, target and portfolio definition and brand positioning, to planning and budgeting, delivery and channel execution in accordance with business objectives
• Collaborated with business partners on product development and positioning in the region
• Introduced metrics for performance monitoring across Marketing, Sales and Service delivery teams
• Created content to support customer education and position AMATAS as a thought leader
• Conducted competitive benchmarking
• Defined the process of Marketing & Sales data integration through Salesforce
• Generated demand for AMATAS’ services in close collaboration with Sales team
• Helped optimise and improve internal processes, including client onboarding and service delivery, to improve customer satisfaction

• Developed and managed relationships with clients in the Automotive, Information Technology and Communications, FMCG industries
• Translated clients’ objectives and requirements into project scope, deliverables, milestones and metrics of success
• Managed a team of 4 software engineers, 3 account managers, 2 interactive designers
• Managed the delivery of digital projects — from concept through development and risk mitigation to evaluation of success:
• complex lead-generation platforms
• sophisticated installations relying on sensory data
• progressive web apps
• integration with third-party services and applications
• integrated digital campaigns across web and mobile
• Conducted research on new technologies and trained both internal team and clients on the implications of Progressive Web Apps, Virtual Reality, Augmented Reality, Voice Recognition, Data analytics and visualisation
• Adopted and implemented Agile processes for service delivery
• Provided technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)

• Developed and managed relationship with clients
• Measured and tracked team performance and clients satisfaction
• Optimised processes, both client-facing and internal, across creative, software engineering and account management teams
• Moved work collaboration to cloud services (Google Apps, Asana)
• Introduced new practices to data analytics, reporting and visualisation
• Streamlined project estimation processes

• Analysed clients’ business objectives and defined projects’ business and technical requirements
• Facilitated the process of data acquisition (performance and marketing metrics) and analysis
• Assisted the creative teams in generation and validation of hypotheses and ideas
• Lead project planning, development, delivery and tracking
• Acted as the main link between client and agency on digital projects

• Developed and implemented Fibank’s current digital strategy: web and mobile channels
• Helped optimise online experiences (3D Card security integration with e-banking, online service request forms)
• Unified customer support channels (turned social media into customer support channels, integrated them with Fibank’s Call centre)
• Helped in the development of Fibank’s first generation banking app for iOS (wireframe, design, basic integration services)
• Developed and implemented the digital strategy for the launch of the first contactless payment cards in Bulgaria with MasterCard

I joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love — bicycles. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total for three years.

As a part of a new Master programme (Public relations in social media and social networks) my responsibility it to teach the course in Return on investment in social media.

My course focuses on:

• Social media strategy and tactics
• Facebook, Twitter, Instagram — performance tracking and data analysis
• Google Analytics — terminology, data acquisition and analysis
• ROI models and Attribution models
• Data presentation

Master thesis: Problematising consumer agency of brands: Brand meaning in commoditisation and decommoditisation of brands

Bachelor thesis: Social media as a marketing communications channel — trends and implications