With a passion for technology and automobiles since I was a kid, I have always been inspired by creating things of value and quality. I have spent the last ten years on the verge of marketing and information technology — studying needs, translating their solutions into seamless digital experiences, and bringing them to life by managing seasoned creative and engineering talents. The work on intricate sensory and integrated communication platforms, requiring risk mitigation and escalations, and the development of cybersecurity products and services as of recently, have both refined my project and people management skills and shaped my desire to turn complexity into aspiring goals. As a follower of the Nordic school of marketing thought, I am devoted to building brands and products with high principles and values, and having a positive impact on the world.

Professional experience

October 2018 — February 2020
Company profile: Cybersecurity services provider, B2B
Position: Marketing Manager
  • Defined AMATAS’ marketing strategy: from market segmentation, target and portfolio definition and brand positioning, to planning and budgeting, delivery and channel execution in accordance with business objectives
  • Collaborated with business partners on product development and positioning in the region
  • Introduced metrics for performance monitoring across Marketing, Sales and Service delivery teams
  • Created content to support customer education and position AMATAS as a thought leader
  • Conducted competitive benchmarking
  • Defined the process of Marketing & Sales data integration through Salesforce
  • Generated demand for AMATAS’ services in close collaboration with Sales team
  • Helped optimise and improve internal processes, including client onboarding and service delivery, to improve customer satisfaction
March 2018 — October 2018
Company profile: Digital creative agency, B2B2C (clients: Heineken, Telenor, BMW, MINI, Renault, Brown-Forman, Lidl, FOX Networks Group)
Position: Digital Director
  • Developed and managed relationships with clients in the Automotive, Information Technology and Communications, FMCG industries
  • Translated clients’ objectives and requirements into project scope, deliverables, milestones and metrics of success
  • Managed a team of 4 software engineers, 3 account managers, 2 interactive designers
  • Managed the delivery of digital projects — from concept through development and risk mitigation to evaluation of success:
    • complex lead-generation platforms
    • sophisticated installations relying on sensory data
    • progressive web apps
    • integration with third-party services and applications
    • integrated digital campaigns across web and mobile
  • Conducted research on new technologies and trained both internal team and clients on the implications of Progressive Web Apps, Virtual Reality, Augmented Reality, Voice Recognition, Data analytics and visualisation
  • Adopted and implemented Agile processes for service delivery
  • Provided technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)
February 2016 — October 2018
Company profile: Digital creative agency
Position: Deputy Client Service Director
  • Developed and managed relationship with clients
  • Measured and tracked team performance and clients satisfaction
  • Optimised processes, both client-facing and internal, across creative, software engineering and account management teams
  • Moved work collaboration to cloud services (Google Apps, Asana)
  • Introduced new practices to data analytics, reporting and visualisation
  • Streamlined project estimation processes
January 2014 — March 2018
Company profile: Digital creative agency
Position: Digital Project Manager
  • Analysed clients’ business objectives and defined projects’ business and technical requirements
  • Facilitated the process of data acquisition (performance and marketing metrics) and analysis
  • Assisted the creative teams in generation and validation of hypotheses and ideas
  • Lead project planning, development, delivery and tracking
  • Acted as the main link between client and agency on digital projects
June 2010 — December 2013
Company profile: Banking and financial services
Position: Marketing and New Media Specialist
  • Developed and implemented Fibank’s current digital strategy: web and mobile channels
  • Helped optimise online experiences (3D Card security integration with e-banking, online service request forms)
  • Unified customer support channels (turned social media into customer support channels, integrated them with Fibank’s Call centre)
  • Helped in the development of Fibank’s first generation banking app for iOS (wireframe, design, basic integration services)
  • Developed and implemented the digital strategy for the launch of the first contactless payment cards in Bulgaria with MasterCard

Additional activities

2014 — Present
Role: Partner

I joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love — bicycles. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total for three years.

2015 — Present
Role: Lecturer

As a part of a new Master programme (Public relations in social media and social networks) my responsibility it to teach the course in Return on investment in social media.

My course focuses on:

  • Social media strategy and tactics
  • Facebook, Twitter, Instagram — performance tracking and data analysis
  • Google Analytics — terminology, data acquisition and analysis
  • ROI models and Attribution models
  • Data presentation

Education

2009 - 2010, University of Lund, Lund, Sweden
MSc International Marketing and Brand Management

Master thesis: Problematising consumer agency of brands: Brand meaning in commoditisation and decommoditisation of brands

2005 - 2009, University of Economics, Varna, Bulgaria
BSc International Economic Relations

Bachelor thesis: Social media as a marketing communications channel — trends and implications

Qualifications and skills

  • Data analysis and management: Google Data Studio, matplotlib, pandas
  • Project management: Agile methodologies; Jira, Confluence, Asana
  • Operating systems: macOS, Linux, Windows
  • Office suites: Office 365, iWork, Libre Office
  • Programming: Python, HTML, CSS, JS

Interests and activities

  • Management
  • Programming
  • Reading
  • Photography
  • Cycling
  • Travelling