Experienced professional in the field of marketing and information technology. Strong business background and skillset in digital project management and business process management. Motivated by complex problems solving, transforming project challenges into manageable tasks, and delivering digital sophistication through simplicity. A self-driven learner inspired by technology.

Professional experience

October 2018 — Present
Company profile: Cybersecurity services provider, B2B
Position: Marketing Manager
  • Marketing strategy: from market segmentation, target and portfolio definition and brand positioning, to planning and budgeting, delivery and channel execution in accordance with business objectives
  • Thought leadership content creation
  • Competitive benchmarking
  • Marketing & Sales data integration through Salesforce
  • Demand generation and lead nurturing in close collaboration with Sales
  • Sales enablement and internal process improvement
  • Customer service process optimisation
  • Event and 3rd party relationship management
March 2018 — October 2018
Company profile: Digital creative agency, B2B2C (clients: Heineken, Telenor, BMW, MINI, Renault, Brown-Forman, Lidl, FOX Networks Group)
Position: Digital Director
  • Team management of 4 software engineers, 3 account managers, 2 interactive designers
  • Digital project management and delivery from concept to life:
    • interactive landing pages
    • complex lead-generation platforms
    • sophisticated installations relying on sensory data
    • progressive web apps
    • integration with third-party services and applications
  • Integrated digital campaigns across web and mobile
  • New technology and trends training both externally (clients) and internally (team): research, learn and try new technologies and their implications (Progressive Web Apps, Virtual Reality, Augmented Reality, Voice Recognition, Data analysis and visualisation)
  • Process management and internal collaboration coordination
  • Technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)
March 2016 — October 2018
Company profile: Digital creative agency
Position: Deputy Client Service Director
  • Customer relationship building and management
  • Process and project optimisations, both client-facing and internally, across creative and software engineering teams
  • Business development across prospects, scoping and proposal definition
  • Reporting and best practices introduction (Data analysis and visualisation, Lean project management)
January 2014 — March 2018
Company profile: Digital creative agency
Position: Digital Project Manager
  • Analysis of business objectives
  • Scoping of business and technical requirements
  • Digital data acquisition: facilitate process and analysis
  • Digital creative ideas generation
  • Project planning, development, delivery and tracking
  • Liaison between client and agency
June 2010 — December 2013
Company profile: Banking and financial services
Position: Marketing and New Media Specialist
  • Development and implementation of Fibank’s current digital strategy: web and mobile channels
  • Optimisation of online services (My Fibank, e-Fibank, Service request forms)
  • Unification of customer support channels (social media as customer support channels, integration with Fibank’s Call centre)
  • Development of first generation banking app for iOS (wireframe, design, basic integration services)
  • Development and implementation of the digital strategy for the launch of the first contactless payment cards in Bulgaria

Additional activities

2014 — Present
Role: Partner

I joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love — bicycles. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total for three years.

2015 — Present
Role: Lecturer

As a part of a new Master programme (Public relations in social media and social networks) my responsibility it to teach the course in Return on investment in social media.

My course focuses on:

  • Social media strategy and tactics
  • Facebook, Twitter, Instagram — performance tracking and data analysis
  • Google Analytics — terminology, data acquisition and analysis
  • ROI models and Attribution models
  • Data presentation

Education

2009 - 2010, University of Lund, Lund, Sweden
MSc International Marketing and Brand Management

Master thesis: Problematising consumer agency of brands: Brand meaning in commoditisation and decommoditisation of brands

2005 - 2009, University of Economics, Varna, Bulgaria
BSc International Economic Relations

Bachelor thesis: Social media as a marketing communications channel — trends and implications

Qualifications and skills

  • Data analysis and management: Google Data Studio, matplotlib, pandas
  • Project management: Lean methodology; Asana, Jira as tools
  • Operating systems: macOS, Linux, Windows
  • Office suites: Office 365, iWork, Libre Office
  • Programming: Python, MySQL, HTML, CSS, JS

Interests and activities

  • Management
  • Programming
  • Reading
  • Photography
  • Cycling
  • Travelling